The Goal

Oregon Community Credit Union wanted a website that was user friendly, responsive, brand aligned, and would increase conversions to support the organizations growth goals.

​

The Strategy

The strategic approach was to garner insights for existing users on what worked and what didn’t to develop a strategy that achieved both the user’s interactive objectives and the objectives of the business. Then design a website that was responsive and intuitive. Starting with a solid strategy allowed the development to be completed in just 12 weeks.

​

My Role

I led digital strategy and project management for the website architecture and design.

​

The Results

Traffic and conversions increased significantly. New self-service features reduced call volume to the member contact center.