EXPERIENCE

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Oregon Community Credit Union | 9/2015 – 3/2020

VP of Brand & Experience

Set vision for brand and member experience and led teams to achieve award winning work. Leading and developing teams in the areas of Marketing, Brand Strategy, Member Experience, Automation & Analytics, Digital Product Management, and Enterprise Project Management.

• Led and mentor staff of 18 and oversee $2.8M annual budget.

• Led digital banking transformation program, encompassing 26 integrations, 14 vendors, 60 project team members and $12M budget.

• Led website redesign of MyOCCU.org, resulting in 43% increase in conversions in first year.

• Led project team in development of Credit Card Preapproval System, resulting in 3.43% acceptance rating (compared to industry average is 1.08%) and 2,000 credit cards opened in one year.

• Led development of brand identity refresh and implemented brand standards and management practices.

• Led development of Member Experience Philosophy and training development for 400 staff and new hire orientation.

• Led the implementation of Scrum framework, an Agile Project Management method.

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Other positions held at Oregon Community Credit Union:

Director of Marketing

Developed marketing strategies and facilitated execution of initiatives, including the disciplines of content, social, digital and traditional marketing. Developed brand strategy and led rebrand. Championed digital transformation through strategy and user experience design.

 

Director of Digital and Content Marketing

Drove member engagement with OCCU content across all digital channels, led user experience strategy, web development, social media strategy, digital marketing campaign development, analytics and reporting, and management of digital marketing team.

 

 

ISTE | 12/2011 – 9/2015 | 2/2011 – 6/2011

Director of Digital Strategy

Led strategy development and provided direction for digital product development and user experience, as well as digital and inbound marketing strategies, such as web development, social media, content strategy and digital advertising.

• Led web development projects, including user experience and interface design, system integration and mobile optimization.

• Establishing list management process, maintaining quality control and optimal organization for all prospecting lists.

• Established media buying strategies and managed advertising budgets that aligned to campaign goals and audiences, including digital display ads, SEM, retargeting.

• Led redesign of conference registration process, increasing conversions by 66%, reducing average time for completion from 38 minutes to 12 minutes.

• Championed database integration, consolidating four databases to one.

• Led the implementation of Scrum framework, an Agile Project Management method.

• Managed and guided digital marketing team.

• Oversaw digital marketing budget, including developing forecast narrative and tracking impact.

 

Other positions held at ISTE:

Senior Digital Marketing Strategist, Manager

Led strategy development and managed execution teams in the creation of integrated marketing campaigns. Leveraged digital channels to build brand awareness and member engagement.

 

Digital Marketing Strategist, Supervisor

Led the execution of digital marketing efforts, including email, content, social, digital advertisings, SEM,

and SEO. Led analysis of marketing efforts and effectiveness in meeting organizational goals.

 

Communications Specialist

Developed content strategies and developed supporting content for social media, blogs, podcasts, and videos. Curated content from members and industry thought leaders.

 

 

Mad Fish Digital | 8/2011 – 12/2011

Client Manager

Responsible for building and maintaining strong relationships with clients, as well as strategy development, facilitating execution, communicating progress and results on initiatives. Strategies included SEO, SEM, content marketing, social media, and analytics.

 

 

Quality Financial Advisors | 1/2009 – 7/2010

Sales Assistant

Responsible for maintaining strong relationships with clients, processing sales requests and supporting advisor in client allocation and portfolio assessments.